The reason being that it allows us to show sketches to the client, which are closer to the final result, hence reducing iterations later on. We can go through many possible combinations by sketching, after which we can decide what fits the best.īut before sketching it’s better to decide what style to use. Now we have a big pool of ideas to choose from. After brainstorming with my colleagues, we went to a deeper level of abstraction and got more metaphors: windsock, rubber boots, rainbow (for weather) alarm clock, bell, bullhorn (for event). My initial ideas were: sun, clouds, umbrella, hurricane (for weather) message/speech bubble, lightning, warning triangle (for event) and protecting hands, a house, protected by umbrella, lifebuoy, shield (for insurance). It is clear that the icon should contain something to represent some kind of weather condition and something to represent a danger notification and maybe something to represent insurance. In the best case, the metaphor should reflect the purpose of the application. In our case, the application will be used by people, who are interested in insuring their property just in the time when it’s necessary, depending on weather event. Without this information, you won’t be able to create an icon which is recognizable by a target audience and which communicates what it is supposed to communicate. Because we need to know what to draw, right? So first of all, we have to understand: ![]() So, let’s start! Step 1: Studying the applicationīefore getting to the most exciting part – which is drawing, if you are like me – we need to pass some other necessary steps. I will take you through the necessary steps. Just as an example, I will create an Icon for a hypothetical insurance oriented application “Weather Event”, which warns about dangerous weather conditions (such as storm or hurricane) and suggests to insure a property depending on a situation. I worked as an Icon Designer for many years, and I still create icons from time to time, so maybe you will find my experience useful and can use some of my tips for your work. But how to reach that? I would like to share my knowledge in passing through these steps using pen and paper as well as Adobe Illustrator. ![]() So, it is very important for a product to have an attractive, clear and explanative icon. The Icon – it is a small element, yet it is the first thing that users see when meeting an application – and a first impression can last for a long time.
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